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Adobe launches LLM Optimizer, GenStudio and Firefly updates
Adobe launched LLM Optimizer, an application that aims to enable brands to optimize content and messaging as consumers move from traditional Google search to genAI and LLM-generated summaries.
Adobe's AI strategy, monetization 'feels really good right now'
Adobe said its various AI offerings are driving usage and monetization as the company delivered better-than-expected second quarter results.
HCLSoftware launches Unica+, brings AI agents to its marketing stack
For HCLSoftware, HCL Unica+ represents an effort to future-proof the marketing stack. HCL said it has reimagined Unica+ to be AI first and meld intelligence, intention and data to add context and insights to what customers want.
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